
The era of Romanticism saw the expansion of the traditional
symphony orchestra from thirty or forty players to over
one hundred.
1853: Carl Bechstein, having explored the secrets of French
and English pianomaking, realises that musicians are searching
for a grand piano that will suit both robust virtuoso playing
and a more delicate touch. In 1853, he starts to build pianos
in Berlin. His expertise and understanding of the musical
trends of the time enable him to develop the C. Bechstein
concept of sound and action. The pianoforte is thereby revolutionized,
becoming the foremost means of musical expression.
1857: Hans von Bolow, later to become the first conductor
of the Berliner Philharmonic, performs on a C. Bechstein
concert grand. He becomes a strong advocate of Bechstein
instruments.
1862: Bechstein wins gold medals at the London International
Exhibition: The remarkable features of Bechstein's instruments
are their freshness and freedom of tone, their agreeable
playing action ...

This was a time of richness
and flamboyance, as can be heard in the works of Johannes
Brahms, Peter Tchaikovsky, and the composers of the various
national schools.
1870: Between 1870 and 1890, exports grow rapidly, mainly
to England and Russia. Production reaches 500 instruments
per year. A grand piano sells for 3,000 Reichsmarks, and
the company's turnover reaches 1 million Reichsmarks.
1880: A second factory is built in Berlin, in Gronauer Strasse.
Carl Bechstein also buys a villa near the Dymritz lake,
and his residence becomes a meeting point for composers
and pianists. Eugen d'Albert composes his Piano concerto
in b-minor there.
1885: A magnificent Bechstein branch opens in London, and
the company supplies a gilded grand piano to Queen Victoria.
C. Bechstein also exports to several Commonwealth countries,
and another branch soon opens in Saint Petersburg.

By 1900, artists all
over the world were searching for new forms of expression.
Composers such as Arnold Schoenberg explored unorthodox
harmonies and tones, while French artist Claude Debussy
fell in love with Eastern music, creating a style called
"musical" Impressionism.
1892: Opening of the Bechstein Concert Hall in Berlin. Hans
von Bolow, head conductor of the Berlin Philharmonic, presents
a three-day music festival for the occasion under the participation
of Johannes Brahms and Anton Rubinstein. C. Bechstein sets
a standard for the highest pianomaking art, and takes many
concert stages by storm.
1897: Another factory is built in Berlin Kreuzberg.
1900: Carl Bechstein dies after an unparalleled career.
His sons Edwin, Carl and Johannes take over the leadership
of the company.
1901: In London, the Bechstein Hall opens in Wigmore Street,
offering 300 concerts per year. The concert hall will be
expropriated during the Second World War, and renamed "Wigmore
Hall".
1903: : Fifty years after its foundation, C. Bechstein
employs 800 people and manufactures 4,500 instruments
annually.
A branch opens in Paris, in the prestigious rue Saint-Honore.
The traditional symphony concept,
although modified somewhat over time, attracted masters
such as Gustav Mahler and Dmitri Shostakovich. But Igor
Stravinsky experimented with instrumental ideas throughout
his long and eventful career.
1919: Some 1,100 workers produce 5,000 Bechstein pianos
annually. Due to post-war inflation, an upright piano sells
for 25,000 Reichsmarks, and the smallest grand for 30,000
Reichsmarks. In order to maintain contact with customers,
instruments are handed over to clients free of charge. Clashes
occur among the sons of Carl Bechstein.
1923: Bechstein becomes a joint stock company. Export business
levels off due to high customs duties. The US market is
mostly beyond reach, even though the famous Wanamaker department
store is proud to market Bechstein pianos. Famous transatlantic
liners and the Zeppelin airships are furnished with gilt
Bechstein pianos. During this year, C. Bechstein participates
in the Barcelona World Exhibition, but few customers are
able to afford the instruments.

While many twentieth-century
composers experimented with new music forms, artists such
as Giacomo Puccini and Sergei Rachmaninoff remained faithful
to the tradition of classical music.
1930: C. Bechstein remains an innovative company and endeavours
to widen the possibilities of pianomaking. Together with
Siemens and Nobel Prize laureate Walther Nernst, Bechstein
produces the world's first electronic piano - the sophisticated
Neo Bechstein, a precursor of the 'Silent system' later
developed by an Asian producer.
1932: From this time on throughout the Great Depression,
considerable decline of prices, a drop in production, and
disputes among Carl Bechstein's heirs considerably weaken
the company. Moreover, it loses many customers as Jews begin
to emigrate due to ruthless persecution by the Nazis, while
a growing anti-German resentment abroad hinders international
activities. In the highly educated Jewish families, the
Bechstein was the favorite instrument.
1945: During World War II British and American bombardment
destroy the production facilities. Bechstein is located
in the American sector, the US administration confiscates
the company.
In the 1960s, the protest
movement against the Vietnam War Music considerably influenced
American culture. Many rock songs dealt with social unrest,
rebellion, sex, and, increasingly, drugs.
1953: The Berlin Philharmonic under Wilhelm Furtwyngler
and Wilhelm Backhaus celebrates Bechstein's centennial.
In the following years, famous artists such as Sergiu Celibidache,
Leonard Bernstein, Jorge Bolet and Wilhelm Kempff favour
Bechstein pianos.
1954: The company builds new production plants in Karlsruhe
and Eschelbronn, in southern Germany. In the 1960s, the
depopulation of Berlin after the construction of the Wall
also affects C. Bechstein, and the company produces only
1,000 instruments annually. The American military authorities
in Germany systematically favour American products in the
country.
1963: The Baldwin Company (USA) takes over the Bechstein
shares. Under American management Bechstein ultimately lacks
the rigour required to nurture market confidence. The deficit
in entrepreneurial commitment and initiative will impair
the company's vitality for decades.
The composer, pianist
and conductor Leonard Bernstein was another great musician
of the 20th century and a Bechstein fan. The first classical
musician born in the USA to achieve global fame, Leonard
Bernstein is famous for both his conducting of the New
York PhilharmonicÜin particular during the acclaimed Young
People's Concerts seriesÜand for his compositions, including
West Side Story.
1978: C. Bechstein's 125th anniversary is celebrated with
Shura Cherkassy, Christian Zacharias, Alfons and Aloys Kontarsky.
Many jazz pianists join the friends of Bechstein.
1986: In a time of changing values, the market for grand
pianos grows tighter in Europe, and Baldwin sells its Bechstein
shares to German master pianomaker and entrepreneur Karl
Schulze. The new head of the company develops a clear strategy
aimed at re-establishing the brand's fame and strengthening
the company. The new business policy revives the vision
of the company's founder, and is rooted in the awareness
of C. Bechstein's key role as an integral part of the universal
culture of sound. In the course of the year, C. Bechstein
opens new production facilities in Berlin-Kreuzberg and
takes over Euterpe and W.Hoffmann, two formerly Berlin-based
companies. Meanwhile, however, piano production falls by
40% worldwide.
Many of the techniques
developed by the great 20th-century composers later drifted
into pop music from groups such as The Beatles, Pink Floyd
and The Rolling Stones. Such musicians often composed on
a C. Bechstein.
1992: C. Bechstein takes over the Sychsische Pianofortefabrik
in the small town of Seifhennersdorf, Saxony. The company
invests 15 million and opens one of the most visionary
manufacturing plants for high-quality grand and upright
pianos. The investment and the intelligent combination
of
handcrafting and state-of-the-art technology secure the
company's future in Germany.
1996: C. Bechstein goes public. This step renews a link
to Bechstein history as a joint stock company, and opens
up the way forward in view of the increasing globalisation
of markets. The goal is not just to strengthen the business,
but also to maintain and develop a cultural asset.
1999: The company opens a first C. Bechstein Center in Berlin.
By 2006, eight exquisite showrooms for the growing range
of C. Bechstein products and brands will have opened in
Dosseldorf, Frankfurt, Cologne, Tobingen, Monster, Hanover
and Hamburg. Another C. Bechstein Center opens in the Dutch
city of Woerden.
Bechstein pianos played
an important, yet often forgotten role in 20th-century pop
music. The Bechstein grand from Trident Studios in London,
for example, has an astounding history: the Beatles used
it to record Hey Jude and most of the tracks on the White
Album. Elton John, David Bowie and Freddie Mercury also
played on the instrument.
2003: After careful consideration regarding the planning
of the company's future, a partnership in cooperation with
the Korean musical instrument manufacturer Samick is launched.
The new partner takes over the marketing for C. Bechstein
instruments in important overseas markets. With this step
C. Bechstein can fulfill global market requirements and
profit from a great number of synergy effects. Another C.
Bechstein Center opens in Seoul/Korea. More Centers in Asia,
America and Europe are opening.
2004: As a result of the capital increase between November
2004 and July 2005, Samick's participation in Bechstein
is reduced to 39%. The capital increase takes place in agreement
between both partners, and leads to an increase in the free
float.
2005: C. Bechstein and Samick found a joint venture in Shanghai/China,
named "Berlin Bechstein Piano (Shanghai) Co. Ltd". The new
production plant in Shanghai/Pudong manufactures affordable
pianos exclusively for the Chinese market.
2006: The married couple, Kopper/Schulze, of the management
board take over more than half of Samick's shares in Bechstein.
Again in financial year 2006 significant increases in revenue
(6%) and annual net profit (26%), relative to the previous
year, are achieved. With annual net profit of 1.5 million
euros after taxes, the company shows a return on sales of
more than 5%.
2007: After years of collaboration Bechstein takes over
the partnership interest of Bohemia, the Czech upright and
grand piano manufacturer. Henceforth "C. Bechstein Europe"
completes the C. Bechstein product offering with the products
of this wholly-owned subsidiary.
Kiev: "Lysoform", the C. Bechstein partner, opens an elegant
Bechstein salon in the exclusive residential area near the
famous Pecherska Lavra Monastery. All dignitaries from the
region's conservatories and from the cultural political
scene attend the opening. Address: JSC Lysoform, Panfilovcev
15, Kiev (Ukraine) Tel. + 38/44 20 276 75.
New York: The New York C. Bechstein Centre opens at 207
West 58th Street between the Metropolitan Opera and Carnegie
Hall. As the first USA dependence the New York Centre is
the hub for support of the American and Canadian market,
as well as venue for world-class concert events. Address:
207 West 58th St, 10019 New York, NY. Tel. + 1/212-581 5550.